
What Luxury Wellness Gets Right (and Often Gets Wrong)
Luxury wellness likes to believe it has cracked the code. Marble floors. Whispered voices. A robe so thick it could survive a mild winter. Someone offering you cucumber water while asking—very seriously—how your intention is feeling today. And to be fair: some of it works. Some of it works beautifully. I say this as someone who has spent years inside the machinery—opening spas, running them, directing them, loving them, occasionally










